March 22, 2012

Briggs Chapter Eight: Telling Stories with Video

Throughout the semester we’ve been learning about the importance of video in today’s media and journalism world. I came into the class with a decent pool of knowledge only to realize that there was so much more I could learn. Between this chapter and the workshop with Jake, I’ve learned what is and isn’t important when it comes to video.

People in our society are much more visual than anything else, and video helps to capture and keep attention more than a piece of paper would. Moving images are more stimulating to the brain and keeps us interested… To a certain extent. Videos longer than three minutes tend to make viewers stray unless it’s something that your audience is extremely interested in learning about. In reality a video should capture the audience’s attention within the first thirty seconds.

Video is often used as a supplement to the print form of media, which is a good journalistic element because your audience receives different stimulus from the different medias leaving them with a full sense of completion.