March 7, 2012

Workshop #2: Search Engine Optimization

I recently attended a search engine optimization seminar hosted by Aram, and I learned a lot of important things that I can implement in my blog. I enjoyed learning about how I can make my blog and my information easily searchable for by employers. Some of the technical things that I learned was that titles should be 60 characters or less. Tags should be important keywords inside the article in order to be relevant. If you falsely link Google can possibly black list your site.

Important Programs:

• Zemanta
• Google Adwords
• Website Grader
• Google Analytics
• Webmaster Tools

We also learned about page rankings, which was what I thought was the most interesting. Pages get a ranking of 1 (the lowest) to 10 (the highest). .edu pages also get a bit of a boot when it comes to page rankings. In order to boost your page rank you must link in and link back out. In site linking is also important for boosting the page ranking.